Aspartame is Being Renamed ‘AminoSweet’ and Is Being Marketed as a ‘Natural’ Sweetener!

More and more people are becoming aware of the dangers of artificial sweeteners. So guess what one of the major manufacturers is doing? Ajinomoto is renaming Aspartame which hopes to pull the “shuck over your eyes” as we say in Texas. The company is now   rebranding their version of aspartame and calling it “AminoSweet.aspartame-reaname to sweet amino

Aspartame was first introduced into the European food supply 25 years ago. Today, it is an everyday ingredient in most diet beverages, sugar-free desserts, and chewing gums in countries worldwide. But the tides have been turning as the general public is waking up to the truth about artificial sweeteners like aspartame and the harm they cause to health. The latest aspartame marketing scheme is an all out effort to indoctrinate the public into accepting the chemical sweetener as natural and safe, despite evidence to the contrary.

To learn more about Aspartame please click on a previous post

G.D. Searle & Company first patented aspartame in 1970. An internal memo released in the same year urged company executives to work on getting the FDA into the “habit of saying yes” and of encouraging a “subconscious spirit of participation” in getting the chemical approved.

G.D. Searle & Company submitted its first petition to the FDA in 1973 and fought for years to gain FDA approval, submitting its own safety studies that many believed were inadequate and deceptive. Despite numerous objections, including one from its own scientists, the company was able to convince the FDA to approve aspartame for commercial use in a few products in 1974, igniting a blaze of controversy.

In 1976, then FDA Commissioner Alexander Schmidt wrote a letter to Sen. Ted Kennedy expressing concern over the “questionable integrity of the basic safety data submitted for aspartame safety”. FDA Chief Counsel Richard Merrill believed that a grand jury should investigate G.D. Searle & Company for lying about the safety of aspartame in its reports and for concealing evidence proving the chemical is unsafe for consumption.

Despite the evidence  over the years showing that aspartame is a dangerous toxin, it has remained on the global market with the exception of a few countries that have banned it. In fact, it continued to gain approval for use in new types of food despite evidence showing that it causes neurological brain damage, cancerous tumors, and endocrine disruption, among other things.

Aspartame’s history is lengthy, but the point remains that the carcinogen was illegitimately approved as a food additive through heavy-handed prodding by a powerful corporation with its own interests in mind not your health.

It is certainly creative marketing to change aspartame’s name to something hat is “appealing and memorable”, in Ajinomoto’s own words, may hoodwink some but hopefully most will reject this clever marketing tactic as nothing more than a desperate attempt to preserve the company’s multi-billion dollar cash cow.
DO NOT BE DECEIVED

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