The Words Organic and Natural Can be Misleading

The following article from Natural News. It goes to show you that advertising can be misleading and you have to do your research about the integrity of the company.

soy-soy milk-silk soy milk-organic-natural-GMOFood company giant Dean Foods got caught trying to fool customers into thinking the Silk brand soy milk they produced was organic. At one point up until early 2009 the milk was made with organic soybeans. But then Dean Foods switched to conventional soybeans which most of the time are grown with pesticides. But somehow they forgot to mention this to anyone. They kept the same bar codes on the milk cartons and kept the label the same, only quietly switching the word “organic” with “natural.” And of course they kept the price the same. Because the bar codes were kept the same even some retail grocery stores were just as fooled as the consumer. Said one store owner. “We don’t want to be part of customer deception.” It appears that consumers need to be more careful then ever in distinguishing between organic and natural labels. (NaturalNews) Until early 2009, Silk brand soy milk was made using organic soybeans. But earlier this year, Dean Foods (owner of the Silk brand) quietly switched to conventional soybeans, which are often grown with pesticides. But they kept the same UPC bar codes on their products, and they kept the product label virtually the same, only replacing the word “organic” with “natural” in a way that was barely noticeable. They also kept the price the same, charging consumers “organic” prices for a product that was now suddenly made with conventionally-grown soybeans.

Many retailers and consumers never noticed the bait-and-switch tactic, so they kept buying Silk, thinking it was still organic. The shift on the product label from “organic” to “natural” wasn’t well understood by consumers, either. Many consumers continue to think that the term “natural” is basically the same as “organic,” when in fact they are almost opposites. The term “natural” is entirely unregulated, and almost anything can be claimed to be “natural” even when it’s sprayed with pesticides or treated with other chemicals.

This bait-and-switch ploy continued throughout 2009 until a few watchdog organizations started to catch on to the covert switch. In late October, the Cornucopia Institute (www.Cornucopia.org) accused Target stores of misleading consumers by advertising Silk products using the old “organic” labeling even though the product being sold in stores was not organic. Cornucopia’s Mark Kastel accused Target and Dean Foods for “blurring the line between organic and natural,” thereby confusing consumers while boosting profits from the more lucrative sales of non-organic products sold at organic prices. (http://www.cornucopia.org/2009/10/o…)

Meanwhile, a Sunflower health food store in Texas also found itself caught up in the bait-and-switch tactic. It had been reordering Silk for months, thinking the product was still organic. But now, after discovering the scam, the store posts a hand-written sign in front of the Silk products, warning consumers with this message: “Silk is no longer organic.”

“We don’t want to be part of customer deception,” said the store owner in a Star-Telegram interview.

According to that same story, food retailers in California, Delaware and Texas were also duped by Silk’s bait-and-switch scheme, only discovering the switch to conventional soybeans months after the switch was covertly made. Dean Foods, you see, never bothered to tell retailers they had switched from organic to conventionally-grown soybeans. They just quietly made the switch but kept the same box design and UPC codes, perhaps hoping no one would notice. And the ploy worked!

“Dean has only added to the marketplace confusion between ‘natural’ and ‘organic,’ as they definitely do not mean the same thing, and ‘natural’ requires no verification whatsoever,” said Consumer Reports senior scientist Urvashi Rangan (see Star-Telegram article link below).

Labeling deception
Dean Foods is one of the big food giants that serves processed, factory-made foods and beverages to the American people. It’s the parent company of Horizon Organic, the so-called “organic” milk maker that’s been caught up in a web of deception exposed by the Organic Consumers Association.

Editors Comments:  Overly processed soy products such as soymilk, soy chesses  contain virtually none of the original benefits of the soybean and many of the detrimental effects common in overly processed, chemically altered foodstuffs. See this post for more details

Leave a Reply

Your email address will not be published. Required fields are marked *